Dyna Motor Imports.

Western Canada's largest kei truck dealer, on a template that looked like everyone else's.

Dyna Motor Imports specialises in kei trucks — compact Japanese work vehicles beloved by farmers, ranchers, and contractors across Western Canada. They had deep industry knowledge, a strong reputation, and a growing inventory. What they had online was an off-the-shelf Shopify template: it worked, but it looked like everyone else's, and the mobile checkout was a mess.

They’d put off redoing the site for a long time. They found us through a friend who had worked with us, and wanted a store that felt like theirs and worked properly on a phone.

Building trust for a product most buyers have never heard of.

Kei trucks are a niche product. Most buyers arrive knowing almost nothing about them — they've seen one on a farm, heard about them from a friend, or stumbled across them while looking for a compact utility vehicle. The site needed to do two jobs simultaneously: educate and convert.

It also needed to handle a live, growing inventory without becoming a maintenance burden. Dyna's stock changes regularly — the site had to make that feel dynamic and current, not like a static brochure that goes stale between updates.

And because the old site was a stock template, there was little visual identity of Dyna’s own to carry over. Most of the look had to be designed fresh, so every decision mattered.

Trust first. Then inventory. Then conversion.

We structured the site around a specific customer journey: a buyer who arrives uncertain is walked through what kei trucks are, why Dyna is the right source, and exactly how to take the next step. The page hierarchy was built to answer each of those questions in sequence before asking for anything.

• Premium visual direction — dark, automotive-grade aesthetic that signals quality and seriousness. Kei trucks are a considered purchase; the site needed to reflect that.
• Inventory-led e-commerce architecture — each vehicle gets its own structured listing with specs, condition, pricing, and a clear enquiry path. Filterable by brand, type, and availability.
• SEO foundation built in from day one — title tags, meta structure, schema markup, and content targeting the search terms actual buyers use: "kei truck Alberta," "Japanese mini truck for sale Canada," "Daihatsu Hijet for sale."
• Mobile-first throughout — a significant portion of buyers are searching from their phones, often while on a job site or farm. The site works flawlessly at every screen size.
• Clear next steps everywhere — every page has a visible, friction-free path to enquire. No hunting for contact information.

dynamotorimports.com/inventory

What changed after launch.

The new site has been live for about two months. Along the way Dyna changed their minds on the homepage layout twice, and we worked through it with them. The clearest sign it’s working, in their words: they’re getting more “how do I order” type messages.

A platform built to grow.

The site was built as a foundation that can grow. Since launch it has picked up a blog; in hindsight, planning for that from the start would have made adding it easier.

In Dyna’s words: “Would use them again.”