Pricing, timelines,
and how it all works.
Straight answers — no agency runaround. If you don't see what you're looking for, send it over.
Web design starting price — custom-built, not templated
SEO starting price — local and technical, no filler work
Typical website timeline from kickoff to live launch
Website questions
What does a custom website cost?
Most custom builds land between $3,500–$8,000 depending on scope, number of pages, and features. A focused landing page or simple business site starts from $2,500. E-commerce projects start from $5,000 and scale based on catalogue size, integrations, and checkout complexity.
We quote per project after a brief discovery call — no surprise invoices, no scope creep without your sign-off first.
From $2,500 · Most builds $3,500–$8,000How long does a website project take?
Most sites are live within 2–4 weeks from kickoff. Larger builds with e-commerce, custom integrations, or complex content requirements typically run 4–8 weeks.
We move fast. The biggest variable is usually how quickly feedback comes back — clients who stay engaged get the fastest turnarounds.
Typically 2–4 weeks · Larger builds 4–8 weeksWhat's included in a custom build?
Every build includes: custom design (no templates), copywriting direction, mobile optimisation, performance tuning, basic on-page SEO, and a clean handoff with documentation.
We don't build on Wix or Squarespace — everything is coded from scratch or on a platform that gives you full control.
Do you redesign existing websites?
Yes — most projects are redesigns rather than builds from scratch. We start with an audit of your current site, identify what's working, what's killing conversion, and build around that intelligence rather than starting blind.
SEO questions
What does SEO cost?
SEO starts from $800/month for local and technical work. Most growth-focused engagements run $1,200–$2,500/month depending on market competitiveness, the number of target locations, and how aggressively you want to move.
We don't lock you into long-term contracts. Results are reported monthly — you always know exactly what's moving and why.
From $800/month · Most retainers $1,200–$2,500/monthHow long does SEO take to work?
Local SEO and Google Business optimisation can show meaningful movement in 6–10 weeks. Organic rankings for competitive terms typically take 3–6 months.
Anyone promising page-one rankings in two weeks is lying to you. Real SEO is systematic — we show you the data every month so there's never a question about what's happening.
Local results: 6–10 weeks · Organic: 3–6 monthsWhat does a one-time SEO audit cost?
A full SEO audit — covering technical health, keyword gaps, competitor analysis, and a priority action list — starts from $500. Most comprehensive audits land between $700–$1,200.
The audit fee is credited toward any ongoing retainer if you decide to continue.
From $500 · Comprehensive $700–$1,200What's the difference between local SEO and regular SEO?
Local SEO targets location-based searches — "web designer Calgary," map pack results, Google Business Profile, citations. It's essential if your customers are in a specific city or region.
Organic SEO targets broader terms without geographic intent — better for national reach, content marketing, and industries where customers research online before buying anywhere.
Most Calgary businesses need both, starting with local.
Brand & marketing questions
What does brand design cost?
A focused brand identity — logo, typography system, colour palette, and usage guidelines — starts from $1,500. A full brand system with messaging, tone of voice, visual direction, and reusable design templates runs $3,000–$6,000.
Identity from $1,500 · Full system $3,000–$6,000Do you run paid ads (Google, Meta)?
Yes. Paid media management starts from $800/month for campaign setup and ongoing management — separate from your ad budget. Most managed accounts run $1,000–$2,000/month in management fees.
We only take on paid media when the landing page and offer are sharp enough to actually convert. Running ads at a weak funnel is burning money.
Management from $800/month + ad spendWorking together
Can I hire Everex for just one service?
Absolutely. You can start with a web redesign only, SEO only, or brand work only — and add layers later when it makes sense. We also build full integrated systems for clients who want everything working together from day one.
No forced bundles. We'll tell you honestly where the highest leverage is for your situation.
Do you work with businesses outside Calgary?
Yes. We're based in Calgary and know the local market well, but we work remotely with businesses across Canada and beyond. Most of our process is async-friendly — a timezone difference has never slowed a project down.
What happens after the website launches?
We don't disappear at launch. Most clients move into a monthly partnership for SEO, content updates, campaigns, and iteration — keeping the system moving forward.
If you prefer to take it in-house, we document and hand off cleanly. You'll have everything you need to manage it yourself or bring it to another team.
Is there a minimum project size?
No hard minimum, but we're best suited to businesses that are serious about growth and want the work done properly. If budget is tight, we'll tell you honestly what's realistic and where to start — we'd rather set clear expectations than overpromise.
Still have a question?
Send it over. We respond within 24 hours — no sales pitch, just a straight answer.