Content that builds
your audience.
Strategy, design, copywriting, and consistent posting — social media that feels like your brand, not a template. Instagram, LinkedIn, TikTok, and beyond.
Most businesses post randomly.
We build momentum.
Organic growth requires three things: a strategy worth following, content worth sharing, and consistency. We handle all three.
Content that converts followers into customers.
Strategy
Audit your current presence, define your voice, identify what your audience actually cares about, and build a 90-day roadmap that feels authentic to your brand.
Design
Custom graphics, video templates, carousel designs, and reels that stop the scroll. Everything matches your brand system — no stock photo dumps.
Copywriting
Smart captions that build connection and drive action. Every post has a clear purpose — brand awareness, traffic, lead generation, or community building.
Posting & Analytics
Consistent posting on a strategic schedule. Monthly reports show what's working, what's not, and what we're optimizing for next month.
Plans that fit your business.
Starter
- ✓ 8–12 posts/month
- ✓ One platform
- ✓ Basic graphics
- ✓ Monthly report
Growth
- ✓ 16–20 posts/month
- ✓ 2–3 platforms
- ✓ Custom design templates
- ✓ Reels/video content
- ✓ Monthly strategy calls
Premium
- ✓ 25–30 posts/month
- ✓ All platforms
- ✓ Professional content shoots
- ✓ Weekly strategy calls
- ✓ Community management
From planning to posting.
Audit & Strategy
We review your current social presence, check what your competitors are doing, and define a voice and posting strategy that feels authentic to your brand.
The real value of consistent,
strategic social content.
Builds audience trust and relationship
Social media is where your audience hangs out. Consistent, authentic content that speaks to them builds familiarity and trust. People do business with people they know and trust. Social media creates that relationship before they ever contact you.
Drives traffic and leads
A strategic social media strategy doesn't just build brand awareness—it drives qualified traffic to your website and generates leads. The right content reaches the right people at the right time with a clear call-to-action.
Establishes authority in your industry
Consistent, valuable content positions you as an expert. When you're regularly sharing insights, tips, and thought leadership, you become the person your audience thinks of first when they need what you offer.
Creates owned audience
Social followers are people who actively chose to stay updated on what you're doing. Unlike email lists or Google rankings, your social audience stays connected even if algorithms change. It's direct access to people who care.
Provides insights into customer behavior
Social media analytics show you exactly what your audience cares about, what questions they have, and what problems they're trying to solve. This becomes invaluable customer research for your business.
Real Calgary example
A Calgary coaching business was posting sporadically with no real strategy—random motivational quotes, no clear message. We implemented a consistent content strategy targeting their ideal client, showing real transformations, sharing actionable advice. Within 3 months, their engagement increased 300%, follower growth accelerated, and they started getting DM inquiries from qualified leads.
Each package explained.
Starter Package ($800/month)
Best for: Small businesses just starting with social, single-product services, testing social strategy
- ✓ 8–12 posts per month (1 platform)
- ✓ Basic graphic design (templates + custom text)
- ✓ Simple captions and hashtag strategy
- ✓ Scheduled posting
- ✓ Monthly performance report
- ✓ Basic comment monitoring
Growth Package ($1,200/month) — Most popular
Best for: Growing businesses, 2–3 platforms, wanting real traction, generating leads
- ✓ 16–20 posts per month across 2–3 platforms
- ✓ Custom design templates matching your brand
- ✓ Video & Reels content (2–4 per month)
- ✓ Smart caption writing with CTA
- ✓ Hashtag research and strategy
- ✓ Comment & message monitoring
- ✓ Monthly strategy calls
- ✓ Detailed analytics & insights
Premium Package ($1,800/month)
Best for: Ambitious brands, all platforms, professional content needs, active community building
- ✓ 25–30 posts per month across all platforms
- ✓ Professional content shoots (1–2 per month)
- ✓ Cinematic video & Reels production
- ✓ Custom design work (not templates)
- ✓ Active community management
- ✓ DM and comment response
- ✓ Weekly strategy alignment calls
- ✓ Advanced analytics & competitor tracking
- ✓ Paid social campaign management
Why social media works for
Calgary businesses right now.
Calgary has a highly engaged social media user base. Instagram, LinkedIn, TikTok, and Facebook are where your customers spend their time. Most Calgary businesses post sporadically with no real strategy, leaving engagement and growth on the table.
We work with Calgary-based businesses across industries—real estate, HVAC, wellness, e-commerce, professional services, and trades. The pattern is consistent: consistent, strategic content builds audience, drives traffic, and generates leads. Sporadic posting leads nowhere.
Calgary's communities and demographics are diverse. Successful social strategy speaks directly to your specific audience, not trying to appeal to everyone. This targeted approach drives better engagement and conversion.
Calgary audience is hungry for local content
Calgarians follow local businesses. Content that speaks specifically to Calgary (local events, local angles, local examples) gets higher engagement than generic content.
Video and Reels drive engagement
Instagram and TikTok algorithms favor video content. Reels get 3–5x more reach than static posts. Video-first social strategy is no longer optional—it's the fastest way to growth.
Organic growth is slower but sustainable
Paid ads can spike followers temporarily, but organic growth creates real audience relationships. Consistent, valuable content builds a following that actually engages and converts.
How we build momentum
on your channels.
Phase 1: Audit & Strategy (Week 1)
We review your current presence across all platforms—audience size, engagement rates, post history, content type performance. We analyse your competitors and identify what's working for them. We interview you about your ideal audience, business goals, and brand personality. This becomes your content strategy—the north star for all content we create.
Phase 2: Brand Voice & Content Themes (Week 1–2)
We define your brand voice—how your company sounds and what it stands for. We create a content calendar identifying key themes, posting days, and content mix (educational, promotional, behind-the-scenes, customer stories, etc.). This calendar becomes your roadmap for the next 90 days.
Phase 3: Content Creation (Weeks 2–3)
We design graphics using your brand colours, fonts, and style. We write captions with your voice and clear CTAs. We produce video content and Reels if included in your package. Everything is created to a high standard and scheduled for posting. You approve before anything goes live.
Phase 4: Consistent Posting (Ongoing)
We post on schedule, respond to comments, monitor for mentions, and manage your brand safety. Your channels feel active and responsive. This consistency is how you build real audience relationships.
Phase 5: Measure & Refine (Monthly)
We provide detailed monthly reports showing reach, engagement, audience growth, and traffic driven to your website. We identify what's working, what's not, and adjust strategy accordingly. Data guides our content decisions, not guesses.
What social media strategy
actually delivers.
Audience Growth
Consistent, strategic content drives organic follower growth. Most clients see 100–300% follower growth within 3–6 months when starting from a small base. Growth accelerates the longer the strategy runs.
Engagement & Reach
Well-designed, on-brand content gets 2–5x more engagement than sporadic posts. As engagement increases, algorithms favour your content, and reach grows exponentially. Consistency compounds.
Website Traffic & Leads
Social content drives qualified traffic to your website when you have clear CTAs. Many clients see 30–50% increases in website traffic from social within 2–3 months. That traffic converts to leads and customers.
Brand Authority & Trust
An active, consistent social presence positions you as a credible, approachable expert. People trust businesses that show up regularly and provide value. Social credibility translates to higher conversion rates.
Your social media questions,
answered.
How often should I post on social media?
Consistency matters more than frequency. Posting 2–3 times per week consistently outperforms sporadic posting. Our packages are designed around optimal posting frequency for sustainable growth. We adjust based on what your audience responds to.
Which platforms should I be on?
It depends on where your audience is. Instagram and TikTok for visual products/services and younger audiences. LinkedIn for B2B and professional services. Facebook for broader demographics. We recommend focusing on 1–2 platforms where your customers actually are, rather than spreading thin across everything.
Do you handle paid social advertising?
Our premium package includes paid social management. For other packages, we focus on organic growth. Organic builds sustainable audience. Paid ads amplify great organic content. Both can work together, but organic foundation is more important.
How long until I see results?
Initial follower growth and engagement improvements show within 2–4 weeks of consistent posting. Significant growth and traffic impact show within 2–3 months. Compounding effects become obvious at 6+ months. Patience matters with social.
Can you help with content from our existing photos/videos?
Absolutely. If you have existing content, we can repurpose it, redesign it, and weave it into your strategy. We also encourage new content creation because fresh, current content performs better. Most packages include some design work to make your existing content shine.
How do you measure success?
We track followers, reach, engagement rate, clicks to website, and leads generated from social. Monthly reports show these metrics so you see exactly what's moving. We adjust strategy based on data. Success is measured by growth and business results, not vanity metrics.
What if I want to post my own content sometimes?
You always can. We set up your strategy and content calendar so you understand what's working. If you want to post personal updates or time-sensitive content, that's fine. We coordinate to avoid overlap and keep the strategy cohesive.
What you get when
you partner with us.
Strategy, not just posting
We don't just make pretty posts and spray them across platforms. Every piece of content serves your business goals. Strategy guides every decision.
On-brand, cohesive design
Your graphics reflect your brand identity, not generic templates. Consistent visual identity builds recognition and professionalism across platforms.
Content that's designed to perform
We write captions that get clicks. We design posts that stop the scroll. We use trends and hooks. Content is created to generate engagement and drive action, not just look pretty.
Calgary-based, local expertise
We understand Calgary audiences and what resonates locally. Local content always outperforms generic content. We help you speak to your actual market.
Everex social commitment
- ✓ Free strategy call before you commit
- ✓ Month-to-month contracts (flexible)
- ✓ Monthly performance reports
- ✓ Direct access to your team
- ✓ Calgary-based studio (not outsourced)
Ready to build momentum?
Start with a strategy call. We'll review your current channels, define your voice, and show you exactly how we'd approach it.
Understanding the algorithm
so your content performs.
Instagram & Facebook
The algorithm favours: 1) Engagement (likes, comments, saves, shares), 2) Watch time and completion rate (especially for Reels), 3) Shares to DMs (the highest signal), 4) Profile visits after viewing. Create Reels, not just static posts. Reply to comments quickly. Ask questions that spark engagement.
TikTok
The algorithm favours: 1) Watch time and completion rate (crucial), 2) Replays and rewatches, 3) Engagement in comments, 4) Shares (biggest signal). Create for the “For You Page,” not followers. First 3 seconds are critical—hook immediately. Trending sounds often help, but authentic content wins long-term.
The algorithm favours: 1) Early engagement (likes and comments in first 1–2 hours), 2) Comments over likes (conversation > vanity), 3) Profile clicks and message requests, 4) Shares. Share insights, tips, and thought leadership. Engage with your audience's content. Comment on posts in your industry. Authentic B2B content builds authority.
How we create content
that performs.
Design process
- ✓ Brand colour palette & typography
- ✓ Custom templates matching your identity
- ✓ Reels & video content templates
- ✓ Carousel designs (multi-slide posts)
- ✓ Story graphics (if applicable)
- ✓ Consistent visual language across all content
Copywriting approach
- ✓ Speak to your ideal audience directly
- ✓ Clear, benefit-driven messaging
- ✓ Calls-to-action (hook first, CTA second)
- ✓ Emoji use (authentic, not overdone)
- ✓ Hashtag research (relevant, not spam)
- ✓ Tone matching your brand voice
The metrics that actually
matter for business growth.
Engagement rate (not just follower count)
A follower who never engages is worthless. Engagement rate (likes + comments divided by followers) shows how much your audience actually cares. Higher engagement = healthier, more valuable audience.
Click-through rate to website
Social media's primary purpose for business is driving traffic and leads. We track clicks from social to your website and campaigns. This shows real business value.
Lead generation from social
How many DM inquiries, form submissions, or actual customers came from social? This is the true ROI. DMs and inquiries directly from your posts = proof the strategy works.
Audience growth velocity
Follower growth rate matters more than absolute number. Are you growing 5% per month (compounding) or stagnating? Growth trajectory tells the real story.
Monthly reporting
Each month you get: follower growth, engagement metrics by post type, top-performing content, reach and impressions, website clicks, leads generated, audience insights (demographics, interests, active times). We identify what's working and what to optimise next month.
Types of content that drive results.
Educational content
How-to posts, tips, hacks, educational carousels. Establishes authority and provides value without being salesy. Gets saved frequently.
Behind-the-scenes
Team moments, process videos, day-in-the-life content. Builds personal connection and humanises your brand. High engagement potential.
Customer stories & testimonials
Real transformation stories, case studies, before/afters. Prove your value and build social proof. Often your best-performing content.
Trending & timely content
Seasonal posts, current events, trending sounds. Tap into what people are already engaging with. Timing matters for algorithm reach.
Thought leadership
Industry insights, opinion, unique takes. Positions you as an expert. LinkedIn especially rewards this type of content.
Direct calls-to-action
Promotional posts, special offers, event invitations. Necessary but shouldn't dominate. Mix is usually 70% value, 30% promotional.
Next steps to build
your social momentum.
Step 1: Strategy call
Free 30-minute call. We learn about your business, your ideal audience, your current channels, and what success looks like for you. No commitment, just a conversation.
Step 2: Proposal & agreement
We send a custom proposal showing exactly what's included in your chosen package, timeline, and pricing. Month-to-month, no lock-in, you can adjust or stop anytime.
Step 3: Brand & content planning
We define your voice, create design templates, and build your content calendar. First month is setup—then consistent posting and management starts.
Step 4: Ongoing growth
Consistent posting, engagement, monthly strategy calls (for Growth and Premium packages). Monthly reports show progress. We adjust strategy based on what's actually working.