What's included.
Brand isn't just the logo. It's the system behind it: colors, fonts, patterns, voice, and imagery that feel cohesive everywhere. That consistency builds recognition.
Logo & Mark Design
Strategic logo design that works at any size, from business cards to billboards. We explore concepts, refine direction, and deliver a mark that's distinctly yours.
Color & Typography System
Purposeful color palette and typeface selection. Every color has a job (primary, secondary, accent, functional). Every typeface choice reflects your brand voice. System thinking from the start.
Visual Patterns & Icons
Custom icon sets, illustration styles, and design patterns that feel cohesive. These patterns scale across your website, app, packaging, and marketing materials. One system everywhere.
Brand Guidelines & Systems
Comprehensive guide documenting everything: logo usage, spacing, colors (hex/RGB/Pantone), typography, tone of voice, imagery guidelines, and real-world examples. Keep your team aligned.
Start with strategy, not a logo.
Start a projectRecent project.
Classic Cycle
A two-colour badge system with one typeface and six lockups, built to live on an awning, a jersey, a water bottle and a social post.
- 6Lockups
- 2Colours
- 1991Est. in the badge
One logo, used the sameway everywhere.
How it works.
Great brands are built on understanding. Before we design your logo or define your colors, we do the work to uncover who you are, what makes you different, and why customers should care. Then the design follows naturally.
Discovery & Strategy
We explore your business, competitive landscape, customer psychology, and core values. What problem do you solve? Who needs it? What makes you different? These answers guide every creative decision.
Brand Positioning
We define your positioning statement, the single idea that anchors your brand. From "premium sustainable goods for conscious consumers" to "the accessible software for solo creators," positioning clarifies everything that follows.
Visual & Verbal Identity
With strategy locked, we design the visual and verbal expressions. Logo, color, typography, voice, and tone all reflect your positioning. Nothing is arbitrary. Every choice serves the strategy.
Why strategy comes first
Many businesses rush to logo design without clarity on positioning. Result: a beautiful mark that doesn't communicate who you are. When we start with strategy, your brand design becomes a system that actually works. Your customers understand what you offer. Your team knows how to represent the brand. Your marketing becomes coherent across all channels. That's the power of strategic brand design.
Packages and pricing.
Every package includes strategy, refinement, and a comprehensive guidelines document. No hidden fees.
Logo Refresh
New logo + basic guidelines
- Logo design (3 concept directions)
- Horizontal & icon versions
- Monochrome variant
- Basic usage guidelines
Brand System
Complete visual + brand identity
- Logo design + all variations
- Color palette (primary, secondary, accent)
- Typography system (2 typefaces)
- Custom icon set (20–30 icons)
- Brand guidelines document
- One round of revisions
Full Visual System
Complete + patterns + voice
- Everything in Brand System
- Visual patterns & illustrations
- Photography direction
- Tone of voice guidelines
- Application examples (web, print)
- Two rounds of revisions
Common questions.
How is brand design different from logo design?
A logo is one element. Brand design is the entire system: logo, colors, fonts, patterns, tone, and voice working together. A beautiful logo with no system feels inconsistent. A complete brand system ensures every touchpoint feels intentional.
Do I need a brand system if I'm just starting out?
Yes. Starting with a system means you won't have to rebuild later. As your business grows, your team needs clear rules on how to use your brand. If you're bootstrapped, start with the Logo Refresh package and expand later.
How long does brand design take?
Logo Refresh: 2–3 weeks. Brand System: 4–6 weeks. Full Visual System: 6–8 weeks. Timeline depends on feedback turnaround. We move fast but don't rush the strategy.
Can you redesign my existing brand?
Absolutely. Sometimes a refresh is enough. Sometimes you need a complete redesign. We start with discovery to understand what's working and what isn't, then recommend the right approach.
Tell us about your brand.
Let's talk strategy first. We'll explore your vision, competitive landscape, and what makes your brand different.